Audience following the intervention of Marco Pratellesi on his blog ( http://mediablog.corriere.it/ ) for a declaration of Rupert Murdoch to pay a subscription to view his daily on-line . I think it would be a turning point in the brief history of journalism on the net: in fact one of the reasons for the crisis of the sales of printed newspapers is the opportunity to see the same newspapers for free on the Internet. If you will also pay the daily on-line may very well end the crisis of the press?
The Wall Street Journal and other
Murdoch is convinced that within a year, all online publications of his media empire, News Corporation, will be charged. The publisher, thanks to the global downturn in sales and advertising, has thus changed his mind. Just bought the Wall Street Journal said, willing to explore eliminating subscriptions to open also the site of the prestigious economic newspaper to read financial access. Then the advertising seemed to be the best weapon to increase their earnings.
Murdoch now seems convinced that the economic model of the Wall Street Journal, a newspaper that unlike all the other has relied on subscriptions strong added value for financial investors, can be extended to the New York Post or the Sun
But the conversion process of the readers might not be so simple. We had tried some years ago in Spain, El Pais, that after having paid its online edition had to backtrack to try to recover the past in El Mundo.es readers. The problem is that newspapers put online for a fee, in a world of global competition, the players called up to migrate on other resources and sources. Perhaps better to think of information services with high added value fee, leaving other. Marco Pratellesi
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